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Keywords: Extreme brand love
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2195–2221.
Published: 07 July 2020
... extended theories of brand love, open up new research opportunities and have management and policy implications. Social influence Brand love intensity Extreme brand love Hierarchical measurement model Sports team love Two-way bond Increasing attention is being placed on close consumer-brand...
