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Keywords: Facebook fatigue
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (1): 83–107.
Published: 26 September 2018
... 2018 26 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Authenticity Netnography Performativity Social networking sites (SNS) Anonymity Facebook fatigue In the UK, 68 per cent of adults view social media weekly...
