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Keywords: Facebook fatigue
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (1): 83–107.
Published: 26 September 2018
..., and the ways in which subject positions can inhibit certain behaviours. Authenticity Netnography Performativity Social networking sites (SNS) Anonymity Facebook fatigue In the UK, 68 per cent of adults view social media weekly, and this increases to 91 per cent amongst the 16-24 age category...
