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Keywords: Factory relocation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1702–1714.
Published: 15 November 2011
.... Contingency analysis is applied to explore segment‐specific motives. Findings Using the example of factory relocation, the study identifies several idiosyncratic motives that are contingent to the boycott cause. Additionally, it confirms that the motives of different adopters differ. Individuals who...
