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Keywords: Fama-French
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 670–694.
Published: 09 May 2016
... stock price performance for an index of firms that owned brands in the Interbrand list of the “Best Global Brands” from 2001 through 2009 using the Fama-French method. Findings The authors’ index outperformed the Standard & Poor’s 500 when the market was up or downtrending, but not when it moved...
