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Keywords: Fashion design
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Journal Articles
Individual differences, motivations, and willingness to use a mass customization option for fashion products
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (7): 835–849.
Published: 01 July 2004
... of clothing interest included in the present study formed two factors: EA and EI (see Table I). © Emerald Group Publishing Limited 2004 Mass customization Fashion design Fashion industry United States of America Pine and Gilmore (1999) proposed that Western societies have evolved...
