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Keywords: Fashion design
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (7): 835–849.
Published: 01 July 2004
... for supplying a unique product and for providing an exciting experience. © Emerald Group Publishing Limited 2004 Mass customization Fashion design Fashion industry United States of America Raju (1980) illustrated that high OSL individuals are characterized as having a higher degree...
