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Keywords: Fashion design
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (7): 835–849.
Published: 01 July 2004
... and services. We propose that mass customization processes of fashion products may also offer memorable experiences that entice the customer. Mass customization Fashion design Fashion industry United States of America Pine and Gilmore (1999) proposed that Western societies have evolved from...
