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Keywords: Fear
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 113–132.
Published: 24 November 2021
... associated with the behavioral outcomes of animosity, fear plays an important role in only a few specific combinations. Research limitations/implications General models of animosity need to be complemented with accounts that examine the multiple mechanisms underpinning animosity outcomes. Practical...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1631–1649.
Published: 12 September 2017
... process accountability, differences in choice across emotion conditions are attenuated. As predicted, differences between anger and fear on the certainty appraisal and thereby information processing, mediate the effects of emotion on choice deferral in the outcome (but not process) condition...
