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Keywords: Feedback effects
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 299–319.
Published: 06 February 2019
... et al., 2011 ; for a review see Childs 2017). 04 07 2017 06 02 2018 08 05 2018 08 08 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand perceptions Feedback effects Product expectations Vertical line...
