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Keywords: Feedback loops
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (2): 387–425.
Published: 23 December 2022
... Systems thinking General systems theory Marketing system Feedback loops Brand stakeholders Brand value co-creation Brand externalities Brand environment 11 08 2021 07 04 2022 21 10 2022 01 12 2022 04 12 2022 A network of individuals, groups and/or entities...
