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Keywords: Female CEO
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Journal Articles
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR
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Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2129–2168.
Published: 02 August 2024
...Prachi Gala; Saim Kashmiri; Cameron Duncan Nicol Purpose The purpose of this research is to explore the impact of women in the C-suite on strategic marketing choices in general and CSR in particular is scant. To that end, this study explores whether and how firms led by female CEOs differ from...
Includes: Supplementary data
