... setting, the weaker competitor is more likely to delay its launch date. Separately, Radas and Shugan (1998) propose a modeling approach to incorporating seasonality in new product release timing. Their application in the film industry produces a very general recommendation that new films should...

... 20 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Network externalities Consumption externalities Film industry For many products with short life cycles, such as books, music, films and software, a new product’s sales...

... offerings. It combines insights from contemporary production and consumption practices in the film industry with theoretical perspectives from marketing, branding, consumer, cultural and film studies. Although a conceptual paper, it incorporates an illustrative case, the James Bond franchise, in order...