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Keywords: Finland
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Journal Articles
Speak my language if you want my money: Service language's influence on consumer tipping behavior
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1276–1292.
Published: 26 July 2013
... countries (Belgium, Finland). Study 2 further elaborates on these findings using a retrospective survey of actual customer experiences in Belgium. Findings – Driven by perceptions of speech accommodation, the results consistently show that consumers are more likely to tip if served in their native...
Journal Articles
Marketing performance assessment systems and the business context
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 715–737.
Published: 24 May 2013
... data processing Finland Marketing performance assessment (MPA) systems are a form of organizational control that incorporates formalized routines and procedures that use information to maintain or alter goal‐oriented patterns in organizational activity (Morgan et al., 2002 , p. 364...
Journal Articles
The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 987–1005.
Published: 24 May 2013
... performance. Design/methodology/approach Survey data from large industrial firms in Finland are used to compare the differences between supplier firms having a team and those not having a team for managing the key account customer. Findings The results reveal a higher perceived level of customer...
Journal Articles
Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (9-10): 1446–1469.
Published: 20 September 2011
... with which they identify. Research limitations/implications The study pertains to company identification of individual investors; institutional (and professional) investors are beyond the scope of the paper. Also, the sample focuses on investors in a single country (Finland), and the data may involve...
Journal Articles
Market orientation and internationalisation in small software firms
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Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (11-12): 1294–1315.
Published: 14 November 2008
... uncertainty (e.g. uncertainty about the dominant technology). © Emerald Group Publishing Limited 2008 International organizations Market orientation Small enterprises Computer software Electronic commerce Finland rapid and proactive behaviour in internationalisation...
Journal Articles
Ethics and value creation in business research: comparing two approaches
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 328–351.
Published: 01 March 2006
... approved by Greenpeace or the World Wildlife Fund (WWF), illustrate an example of this (Lindfelt, 2004). Stakeholder analysis Paper industry Business ethics Industrial marketing Finland Value creation in contemporary industrial business is a complex and multi‐faceted issue in which new...
Journal Articles
Exchange and combination of knowledge‐based resources in network relationships: A study of software firms in Finland
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1078–1095.
Published: 01 September 2005
... a good representation of the type of software product ventures defined as the focus of our study. The details of the companies are illustrated in the appendix. © Emerald Group Publishing Limited 2005 Knowledge management Finland Partnering activities are important for the success...
Journal Articles
Options of strategic decision making in services: Tech, touch and customisation in financial services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 774–795.
Published: 01 June 2003
... Strategy Decision making Service industries Technology Financial services Finland In academic discussion (e.g. Heskett, 1986 ; Lehtinen, 1986 ; Lovelock, 1986 , 1988 ; Brown et al., 1994 ; Wikström and Normann, 1994) high‐touch has traditionally meant that human interaction...
Journal Articles
The bitter and the sweet: Evolving constellations of product mix management in a confectionery company
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (3-4): 279–304.
Published: 01 April 1998
... and discussion within the field of marketing studies. © MCB UP Limited 1998 Confectionery Finland History Marketing activities Product management Product mix This paper draws on the literature concerned with the historical and contextual approaches to management to provide an analysis...
Journal Articles
The internationalization of small computer software firms: A further challenge to “stage” theories
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (8): 60–75.
Published: 01 August 1995
...Jim Bell Presents the findings of a comparative study into the export behaviour and internationalization of small computer software firms in Finland, Ireland and Norway. These findings challenge many of the underlying assumptions of conventional internationalization“stage” theories and lead...
Journal Articles
A Longitudinal Analysis of the Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (3): 17–29.
Published: 01 March 1987
.... Following up earlier surveys of 1975 and 1980 the 1985 data show most positive responses towards products of West Germany and Japan, also highlighting ways in which product attributes and marketing practices can be improved. © MCB UP Limited 1987 Consumer Attitudes Finland International...
Journal Articles
Tourists Perceptions of Finland and Selected European Countries As Travel Destinations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (2): 34–42.
Published: 01 February 1983
...Antti Haahti; Ugur Yavas Discusses the importance of tourism on a country's overall economy. Highlights Finland as a particular example, where, due to tourism, the balance of trade soared from a $33.1 million deficit in 1963 to a $34 million surplus in 1970. Analyzes various studies...
Journal Articles
The Unfamiliar Tourist Destination — a Marketing Challenge
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Journal:
European Journal of Marketing
European Journal of Marketing (1981) 15 (7): 68–80.
Published: 01 July 1981
... Marketing Finland Holiday industry 68 | The Unfamiliar Tourist Destination A Marketing Challenge by Risto Laulajainen* Problem Tourism, like most social phenomena, appears to follow the innovation curve: initiation, growth, stagnation, saturation and, possibly, decline. During the last 30 years...
Journal Articles
A Service‐Orientated Approach to Marketing of Services
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Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 588–601.
Published: 01 August 1978
...C. Gronroos Looks at the author's research among several companies in Sweden and Finland with regard to market‐orientation of service as against physical goods. Found the main difference between them was the difficulty of developing a concrete, tangible service offering. Points out that many...
Journal Articles
Cross‐Cultural Analysis of Market Profiles of Domestic and Foreign Travellers
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Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 579–587.
Published: 01 August 1978
... that psychographic variables are needed o distinguish the foreign traveller from the domestic traveller in a meaningful way. Uses a sample from questionnaires of travellers conducted in the USA and Finland from spring 1977 — the US sample was a random one of 401 from 2,200; and in Finland 307 people were used making...
