Skip to Main Content
Keywords: Finland
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2013) 47 (8): 1276–1292.
Published: 26 July 2013
... countries (Belgium, Finland). Study 2 further elaborates on these findings using a retrospective survey of actual customer experiences in Belgium. Findings – Driven by perceptions of speech accommodation, the results consistently show that consumers are more likely to tip if served in their native...
Journal Articles
European Journal of Marketing (2013) 47 (5-6): 715–737.
Published: 24 May 2013
... data processing Finland Marketing performance assessment (MPA) systems are a form of organizational control that incorporates formalized routines and procedures that use information to maintain or alter goal‐oriented patterns in organizational activity (Morgan et al., 2002 , p. 364...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2008) 42 (11-12): 1294–1315.
Published: 14 November 2008
... uncertainty (e.g. uncertainty about the dominant technology). © Emerald Group Publishing Limited 2008 International organizations Market orientation Small enterprises Computer software Electronic commerce Finland rapid and proactive behaviour in internationalisation...
Journal Articles
European Journal of Marketing (2006) 40 (3-4): 328–351.
Published: 01 March 2006
... approved by Greenpeace or the World Wildlife Fund (WWF), illustrate an example of this (Lindfelt, 2004). Stakeholder analysis Paper industry Business ethics Industrial marketing Finland Value creation in contemporary industrial business is a complex and multi‐faceted issue in which new...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (1998) 32 (3-4): 279–304.
Published: 01 April 1998
... and discussion within the field of marketing studies. © MCB UP Limited 1998 Confectionery Finland History Marketing activities Product management Product mix This paper draws on the literature concerned with the historical and contextual approaches to management to provide an analysis...
Journal Articles
European Journal of Marketing (1995) 29 (8): 60–75.
Published: 01 August 1995
...Jim Bell Presents the findings of a comparative study into the export behaviour and internationalization of small computer software firms in Finland, Ireland and Norway. These findings challenge many of the underlying assumptions of conventional internationalization“stage” theories and lead...
Journal Articles
Journal Articles
European Journal of Marketing (1983) 17 (2): 34–42.
Published: 01 February 1983
...Antti Haahti; Ugur Yavas Discusses the importance of tourism on a country's overall economy. Highlights Finland as a particular example, where, due to tourism, the balance of trade soared from a $33.1 million deficit in 1963 to a $34 million surplus in 1970. Analyzes various studies...
Journal Articles
European Journal of Marketing (1981) 15 (7): 68–80.
Published: 01 July 1981
... Marketing Finland Holiday industry 68 | The Unfamiliar Tourist Destination A Marketing Challenge by Risto Laulajainen* Problem Tourism, like most social phenomena, appears to follow the innovation curve: initiation, growth, stagnation, saturation and, possibly, decline. During the last 30 years...
Journal Articles
European Journal of Marketing (1978) 12 (8): 588–601.
Published: 01 August 1978
...C. Gronroos Looks at the author's research among several companies in Sweden and Finland with regard to market‐orientation of service as against physical goods. Found the main difference between them was the difficulty of developing a concrete, tangible service offering. Points out that many...
Journal Articles
European Journal of Marketing (1978) 12 (8): 579–587.
Published: 01 August 1978
... that psychographic variables are needed o distinguish the foreign traveller from the domestic traveller in a meaningful way. Uses a sample from questionnaires of travellers conducted in the USA and Finland from spring 1977 — the US sample was a random one of 401 from 2,200; and in Finland 307 people were used making...

or Create an Account

Close Modal
Close Modal