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Keywords: Firm classification
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Journal Articles
European Journal of Marketing (2008) 42 (7-8): 786–803.
Published: 25 July 2008
... The methodological validation of the CI information framework could help executive managers in the development of analytical tools enhancing the role of CI for new product/process/service launch. Originality/value The results demonstrate the need for using appropriate firm classifications and in depth...

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