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Keywords: Flow experience
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 452–487.
Published: 29 September 2025
... towards attaining good health, leading to flow experience with the health app. Flow experience then leads to continued intention to use health apps and user satisfaction. Perceptions of the behavioural change likely to occur through the technology moderate both links. The interviews further clarify how...
