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Keywords: Food advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2833–2861.
Published: 13 October 2022
... 14 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Proximal food pictures Indulgent food Implicit and explicit beliefs Food advertising Over-consumption Apicius, the famed 1st-century Roman connoisseur, purportedly said...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2512–2519.
Published: 24 January 2018
.... Research limitations/implications The paper makes limited inferences about audiencing processes in the absence of direct empirical evidence. Originality/value The paper’s value lies in its original interpretation of TV food advertising within the context of contemporary family life and in the novel...
