Keywords: Food advertising
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Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (12): 2512–2519.
Published: 24 January 2018
.... Research limitations/implications The paper makes limited inferences about audiencing processes in the absence of direct empirical evidence. Originality/value The paper’s value lies in its original interpretation of TV food advertising within the context of contemporary family life and in the novel...

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