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Keywords: Food experience design
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 281–308.
Published: 11 March 2026
...Wided Batat; Michela Addis; S. Sinem Atakan; Danae Manika; Paula C. Peter; Lane Peterson Fronczek Purpose The purpose of this paper is to advance advances the food experience design ( FED ) framework by transforming it into a structured, process-based, operational model. The extended FED...
