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Keywords: Foreign entry mode
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 942–972.
Published: 09 May 2016
... Licensed re-use rights only Literature review Measurement Assessment Empirical literature Foreign entry mode Which factors determine how a firm chooses to enter a foreign market? This research question has been posed and studied extensively, making it one of the key questions...
