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Keywords: Format selective-use
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 674–698.
Published: 08 April 2014
... phenomenon by employing a new research approach that examines format-selective use. Thus, the study examines how various factors, especially way of life aspects typically associated with food consumption, drive consumers to cross-shop between different food formats. Design/methodology/approach...
