.... Design/methodology/approach Historical examination of the pivotal points in marketing thought, especially since 1960s and 1970s, is juxtaposed with the historical rise of neoliberalism to uncover linkages between marketing and neoliberalism, with a particular reference to Foucault’s analysis...

... that can be used to uphold and improve well-being (Mick et al., 2012), we argue the self-responsibility that is part and parcel of many chronically ill individuals’ experiences of controlling their consumption speaks to a number of issues that are encompassed by sociologist Michel Foucault’s work...