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Keywords: Franchise system
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 790–812.
Published: 24 May 2013
... with the significant value reported in the study of 0.234. In addition, franchise system support structures were found to be important in fostering EO within the organisation. Research limitations/implications Future studies may consider including other dimensions of EO, notably competitive aggressiveness...
