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Keywords: Fraud
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 730–747.
Published: 01 June 2010
... judgments of fraudulent returning are radically different with such activities rated as the fourth (of fifteen) most acceptable form of ethically questionable behavior (a mean of 3.8 on a six point scale, 6 being the most unethical). In studying consumers and fraud, a significant body of research has...
