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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (11): 2508–2538.
Published: 25 October 2024
... 05 2023 07 03 2024 15 07 2024 23 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Advertising Free samples Detailing Direct-to-consumer advertising Generic drug Marketing communication Medical marketing...
