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Keywords: Freight operations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1975) 9 (3): 178–187.
Published: 01 March 1975
..., it is likely that survival and success will belong to those railways which have recognised what market orientation is all about – and have mastered its implementation in the fullness of time. © MCB UP Limited 1975 Rail transport Marketing decision making Freight transport Freight operations...
