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Keywords: Front-line staff
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (8): 1839–1864.
Published: 24 June 2020
...Andrew Timming; Chris Baumann; Paul Gollan Purpose This study aims to examine how variations in the perceived gender (a)typicality of front-line staff impact on consumer spending. Gender typicality is defined here as traditionally masculine-looking men and feminine-looking women, whereas gender...
