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Keywords: Function evaluation
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Journal Articles
Does culture affect evaluation expressions?: A cross‐cultural analysis of Chinese and American computer game reviews
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 686–707.
Published: 29 May 2009
... marketing phenomena and make better marketing decisions. Culture Collectivism Communication technologies Computer software Cross‐cultural studies Function evaluation Product reviews involve reviewers assessing products (often recently released ones) and then publishing their evaluations...
