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Keywords: Functional value
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 685–718.
Published: 18 June 2026
... strategic design orientation has no direct effect on new product advantage but has a significant indirect effect on new product advantage through the functional value as well as a marginally significant indirect effect through emotional value. Research limitations/implications The data analyzed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (11-12): 1857–1879.
Published: 09 November 2015
...Elena Delgado-Ballester; Estela Fernandez Sabiote Purpose – The purpose of this study is to analyze the relative higher impact of brand experiential value over brand functional value in generating brand equity, consumer–brand identification and positive word-of-mouth (WOM). It also analyzes...
