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Keywords: Functionality
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Journal Articles
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2239–2268.
Published: 27 May 2021
...Christian V. Baccarella; Lukas Maier; Kai-Ingo Voigt Purpose The purpose of this paper is to provide the first empirical evidence on how consumption-supportive packaging functionality influences consumers’ purchase intentions. Consumption-supportive packaging functionality implies...
