Keywords: Funding
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Journal Articles
European Journal of Marketing (2000) 34 (11-12): 1315–1337.
Published: 01 December 2000
...Sandra S. Liu; Alan J. Dubinsky University administrators are facing increasingly difficult times as public funds are contracting and accountability for the use of such moneys is increasing. With these financial exigencies, universities must seek alternative means of generating revenues to support...

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