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Keywords: Furniture manufacturers
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Journal Articles
Assessing Marketing in Small and Medium‐sized Enterprises
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (12): 34–49.
Published: 01 December 1994
...Peter B. Fuller Reports the findings of a study of marketing practice in five furniture manufacturing firms in the north‐east region of the Irish Republic. The research uses six models developed by Carson and reveals that the quality of marketing within the firms can be differentiated through...
