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Keywords: Future preferences
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (5-6): 782–805.
Published: 11 May 2015
... are presented to test four hypotheses. The effect of construal level on time perceptions, confidence in duration judgments and future preferences using two different construal level manipulation techniques and a range of measures for the dependent variables is demonstrated. Findings – This research found...
