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Keywords: Future research framework
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1585–1614.
Published: 13 May 2025
.... Sport marketing Consumer behavior Future research framework Strategy “The social aspect of sport marketing should become more predominant. Given the social, psychological, and physical benefits of sports for those who follow it or engage in it, the field of marketing is well poised to make...
