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Keywords: Fuzzy Expert System
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2198–2212.
Published: 04 November 2014
... approach based on three-step screening. We assess the markets through a multi-criteria approach with a wider set of variables aggregated within a tree-shaped model. To obtain the ranking, we use a Fuzzy Expert System (FES) as an evaluative tool. Findings – The results show that the proposed decision...
