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Keywords: Gay marketing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1219–1241.
Published: 14 March 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Target marketing Advertising effectiveness LGBTQ Advertising reception Gay marketing Gay-themed advertising Minority-oriented advertising Sexual minorities Target advertising Since the 1990s, sexual minorities...
