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Keywords: Gay-themed advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1219–1241.
Published: 14 March 2023
...Rein Demunter; Joke Bauwens Purpose Through investigating how Belgian LGBTQ people evaluate gay-themed print and television advertising in mainstream media, the purpose of this study is to explore how gay-themed advertising strategies are evaluated in relation to context. Design/methodology...
