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Keywords: General self-efficacy
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Journal Articles
Marcella S. Müller, Philipp M. Mähner, Isabella M. Nolte, Dieter K. Tscheulin, Christian Arnold, Jörg Lindenmeier
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2501–2527.
Published: 07 October 2025
... hypotheses in a cross-sectional survey design. The cross-sectional Study 2 (n = 334) validates a moderated mediation model with altruistic values and general self-efficacy as moderators. Study 3 (n = 189) applies a choice-based conjoint methodology to examine effective designs for envy...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 1914–1938.
Published: 04 November 2014
... enhance external efficacy instead of self-efficacy because nothing is said in them to alter individuals’ beliefs about their ability to perform. Specific self-efficacy General self-efficacy External efficacy Positive framing Negative framing Threat arousal Fear appeals Recently...
