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Keywords: Generation Z
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 452–487.
Published: 29 September 2025
...., Generation Z). Design/methodology/approach It uses a mixed-method approach, combining structural equation modeling and chain mediation analyses based on survey data with thematic analysis of 21 in-depth interviews. Findings The study finds that general goals shape healthism, or one’s orientation...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2978–3006.
Published: 08 March 2022
...Constantinos-Vasilios Priporas; Durga Vellore-Nagarajan; Irene (Eirini) Kamenidou Purpose This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of stressful eating within Zers...
