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Keywords: Generation and dissemination of information
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Journal Articles
European Journal of Marketing (2009) 43 (11-12): 1289–1299.
Published: 13 November 2009
...‐10 hours (44.4 per cent), and only 17.1 per cent of academic respondents reported that they spend more than 20 hours per week working on research. Market research Academic staff Marketing agencies Attitudes Generation and dissemination of information In this study we compare...
Journal Articles
European Journal of Marketing (2009) 43 (11-12): 1269–1280.
Published: 13 November 2009
...). Thus, instead of being concerned about product sales, publishers will be more concerned with whether readers think their reviews are interesting and trustworthy. Advertising Customer satisfaction Market research methods Internet Generation and dissemination of information Mobile communication...

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