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Keywords: Generation and dissemination of information
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Journal Articles
Examining the academic/commercial divide in marketing research
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1289–1299.
Published: 13 November 2009
...‐10 hours (44.4 per cent), and only 17.1 per cent of academic respondents reported that they spend more than 20 hours per week working on research. Market research Academic staff Marketing agencies Attitudes Generation and dissemination of information In this study we compare...
Journal Articles
Is a “star” worth a thousand words?: The interplay between product‐review texts and rating valences
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1269–1280.
Published: 13 November 2009
...). Thus, instead of being concerned about product sales, publishers will be more concerned with whether readers think their reviews are interesting and trustworthy. Advertising Customer satisfaction Market research methods Internet Generation and dissemination of information Mobile communication...
