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Keywords: Generic completeness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (7): 532–547.
Published: 01 July 1977
... industry and the essential skill lies in understanding the distributors and consumers, and successfully communicating with them. © MCB UP Limited 1977 Commodities Generic completeness Primary research Producer's risk Production economies 532 | European Journal of Marketing 11, 7 Commodity...
