... quality Geodemographics Revenue management is essential to the profitability and the success of a firm. Hence, reliable information about the influencing factors that drive revenue is needed. The coherence between these factors and revenue might be mapped by a revenue response function (Tollefson...

...V.‐W. Mitchell; Peter J. McGoldrick Discusses the applications and limitations of current geodemographic classifications for the identification, segmentation and targeting of consumer markets. Then discusses future developments and opportunities drawing on the results of a Delphi Study conducted...