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Keywords: Gift giving behavior
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 785–805.
Published: 08 April 2019
... in the psychological state of the giver. Empathy gap Gift giving behavior Social networking services (SNS) are evolving with the times, and recent developments have seen SNS moving beyond networking to enable mobile commerce. In line with this development, gift giving in SNS is becoming more common...
