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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 863–865.
Published: 29 May 2009
...Levente Varga © Emerald Group Publishing Limited 2009 --> Marketing management General overview Short version Global International Balanced theory and praxis The book starts with a single page summary; an appetizer, which contains the main topics of marketing of which a firm...
