...) with behavioral outcomes (i.e. share of wallet (SOW) and customer account profitability). Using data from a global business-to-business (B2B) customer survey together with archival performance data from a multinational mechanical engineering firm, a fuzzy set qualitative comparative analysis (fsQCA) is performed...

.... Finally, since firm entry is time dependent (depending on the historical conditions of the market at the time of entry), community ecology helps capture when entry occurs as well as why it occurs (Aldrich, 1990). Market entry Marketing strategy Market analysis International trade Global business...