... abstract mindsets boost self-relevance goals. Design/methodology/approach In four studies, this research examines the moderating role of construal level on health messages and the underlying mechanism of goal pursuit. Findings Results demonstrate that concrete (vs abstract) mindsets increase...

... and showed that the contagion-based process triggered during goal pursuit led to a more favorable evaluation of contagion products (Studies 1, 2 and 3). The authors also showed that enhanced consumers’ commitment toward a goal, which in turn led to enhanced performance in a real task that contributed...