Keywords: Goals
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Journal Articles
European Journal of Marketing (2025) 59 (13): 452–487.
Published: 29 September 2025
...., Generation Z). Design/methodology/approach It uses a mixed-method approach, combining structural equation modeling and chain mediation analyses based on survey data with thematic analysis of 21 in-depth interviews. Findings The study finds that general goals shape healthism, or one’s orientation...
Journal Articles
European Journal of Marketing (2018) 52 (3-4): 637–655.
Published: 24 January 2018
...Danielle Mantovani; Eduardo B. Andrade; Paulo H.M. Prado Purpose Previous research has investigated how performance outcome impacts effort and subsequent goal pursuit. However, little is known about the incidental impact of goal (non)attainment on consumer preference via changes in regulatory...
Journal Articles
European Journal of Marketing (2014) 48 (5-6): 878–898.
Published: 06 May 2014
... Publishing Limited 2014 People often buy products, services or experiences to try and realize goals or effect positive changes in their lives. In that regard, scholars have found consumer agency, often equated with mastery or control over an object or situation (Belk, 1991), to be a useful...
Journal Articles
European Journal of Marketing (1999) 33 (7-8): 746–760.
Published: 01 August 1999
... their dissertations, developing a research stream, and/or performing well in the classroom. An individual’s inner desire frequently manifests itself as a goal. For example, one informant stated, “an internalized person asks ‘What are my goals and objectives, what is important to me internally?”’ According...
Journal Articles
European Journal of Marketing (1971) 5 (3): 94–98.
Published: 01 March 1971
...Chris Pass Summarizes the findings of a study enquiring into the pricing objectives of 85 large UK companies taken from the “Times Top 500 Companies”. Compares these results with North American studies. Suggests that long‐term profit goals predominate as determinants of pricing strategies. Pricing...

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