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Keywords: Good practice
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 115–152.
Published: 08 February 2013
... journals different to those analyzed here may be preferred. Originality/value This is a valuable and timely study of the application of SEM in marketing and business research, and is also useful as a guiding framework for good practice. Likewise, as the problems discussed here presumably occur in other...
