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Keywords: Government‐to‐government
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 324–343.
Published: 08 February 2013
... diffusion of locally based sustainable development (SD) strategies. This approach could be used to achieve strong adoption of other good practices. Originality/value The authors adopt an uncommon perspective. Social marketing is viewable as a relationship‐oriented government‐to‐government tool...
