... in one country: Greece. The findings call for a re-examination of the construct of brand community, as well as for a new assessment of groupings consumers form around brands in social media. Practical implications For actual brand communities to emerge in social media, community managers should have...

...Prokopis K. Theodoridis; Kalliopi C. Chatzipanagiotou Purpose This research seeks to accomplish two objectives: to extend the test of the functional relationship between store image attributes and customer satisfaction in the market environment of Greece; and to investigate the stability...

..., the extent to which these policies and characteristics are varied across different service industries is also examined. Design/methodology/approach In order to achieve the research objectives, data were collected from 170 companies operating in six different service sectors in Greece through personal...

... literature and analyzes data from 170 companies operating in six different services sectors in Greece in order to achieve the research objectives. Findings The literature on pricing of services reveals the complete lack of any previous work endeavoring to examine empirically this potential influence...

...H. Salavou; G. Baltas; S. Lioukas This study considers determinants of organisational innovation in small to medium‐sized enterprises (SMEs), as expressed by the number of product innovation adoptions. Drawing upon data from 150 manufacturing firms in Greece, the study attempts to identify...

... to offer some more insights into the effectiveness of the PDO scheme and its acceptance by the consumer. The use of conjoint analysis in exploring Greek consumers’ willingness to pay (WTP) for PDO apples from the area of Zagora, Central Greece, has been selected as one of the most appropriate approaches...

... and the so related marketing cues of geographic indication and traceability will play a very important role in the marketing of agricultural products and foodstuffs at a European and international level. © MCB UP Limited 2003 Certification Consumer behaviour Quality Wine and spirits Greece...

... campaigning and political marketing are identified. Although the term is widely used in Australasia, Europe and North America, there is no previous empirical research on agenda‐setting in Greece. The article outlines a content analysis of press coverage over the period of the campaign for the European...

.... Advertising Brands Organizational performance Dairy industry Greece Marketing strategy The structure‐performance paradigm has played a major role in studying the determinants of performance across a wide range of industries in the postwar period. The relevant empirical studies regress...

... by the high costs of such a physical distribution process[ 23 , 24 , 35 , 36 , 39 ]. Other problems can be more organic in nature and can be sourced to the internal environment. Export Greece International marketing Medium‐sized business Problem identification Small firms It is widely...

... completion. Capital expenditure Greece Industry Professional institutes Purchasing Surprisingly, similar empirical investigations across the purchasing cycle are still limited[ 5 ]. It has been suggested[ 6 ]that findings in one phase are not generalizable to other phases. In the present...

... of quantity surcharges in Thessaloniki, the second largest city in Greece with a population of 900,000. Store audits revealed a widespread occurrence of quantity surcharges which parallel the findings in USA studies. Significant differences were also found among product categories and brands. A survey of food...

...K.E. Kioulafas The factors underlying the variations in sales of different varieties of cigarettes in Greece did not always show that changes in selling prices always had an impact on sales. Advertising has a significant impact on the demand for the better varieties of cigarette, and advertisers...