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Keywords: Green
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1375–1394.
Published: 08 July 2014
... Green Consumer reviews are frequently used by consumers to make a judgment on products before purchase (East et al., 2008). The number of these reviews and the scope of their influence have increased lately due to the spread of social media such as Facebook and Twitter (Hanna et al...
