Keywords: Grocery
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Journal Articles
European Journal of Marketing (2026) 60 (13): 543–573.
Published: 21 May 2026
...Satoshi Nakano Purpose This study aims to examine customers’ inertial brand repurchasing behavior in omnichannel grocery retailing. It identifies the conditions under which continuing to use the same channel or switching channels leads to a stronger or weaker impact on brand repurchasing...
Journal Articles
European Journal of Marketing (2016) 50 (5-6): 1094–1114.
Published: 09 May 2016
...Jun Yao; Harmen Oppewal Purpose This paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to test how time pressure enhances the behavioural and perceptual effects of displaying...
Journal Articles
European Journal of Marketing (2015) 49 (7-8): 1040–1066.
Published: 13 July 2015
...Iain Watson; Steve Wood; John Fernie Purpose – This paper aims to explore the applied context of grocery retail pricing practice to understand how pricing executives approach “regular price” decision-making (as opposed to promotional pricing). The study seeks to inductively develop a model...
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