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Keywords: Grocery
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 543–573.
Published: 21 May 2026
...Satoshi Nakano Purpose This study aims to examine customers’ inertial brand repurchasing behavior in omnichannel grocery retailing. It identifies the conditions under which continuing to use the same channel or switching channels leads to a stronger or weaker impact on brand repurchasing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 1094–1114.
Published: 09 May 2016
...Jun Yao; Harmen Oppewal Purpose This paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to test how time pressure enhances the behavioural and perceptual effects of displaying...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1040–1066.
Published: 13 July 2015
...Iain Watson; Steve Wood; John Fernie Purpose – This paper aims to explore the applied context of grocery retail pricing practice to understand how pricing executives approach “regular price” decision-making (as opposed to promotional pricing). The study seeks to inductively develop a model...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 668–689.
Published: 01 June 2003
... in the relationship with the retailer, but negatively related to the retailer's ability to impose market‐orientated sanctions on the manufacturer. © MCB UP Limited 2003 Grocery Retail trade Brands Monitoring Vertical marketing systems The increasing influence of the retailer throughout...
