... in single-father households. Design/methodology/approach To study consumer socialization processes, this paper develops its insights using grounded theory, deploying qualitative data to develop theory. The data include long interviews with both fathers and their children used to understand the processes...

... Multi-brand loyalty Thematic analysis Grounded theory Mixed-method design Decision-making heuristics In the extant literature, brand loyalty appears as a two-dimensional construct that includes attitudes and behaviours (Brunner et al., 2008 ; Chaudhuri and Holbrook, 2001...

... perspective involves predicting probable, preferable and possible futures. Using digital and face-to-face data collection methods, health-care professionals, academics and patients were asked about their perspectives and expectations of health care’s future. Using grounded theory, responses were analyzed...

... of this interface to corporate marketing scholars and practitioners alike. Design/methodology/approach This article adopts a grounded theory methodology and is informed by three in depth case studies undertaken among three building societies (mutuals) operating within the British Financial Services Industry...

...Nicholas J. Ashill; Mark Frederikson; John Davies Using grounded theory, the authors present an inductive model of strategic marketing planning (SMP) which extends the domain of the marketing planning literature. Based on a field investigation of four large organisations drawn from a single...

... that the consequence of this rejection or popularisation of high culture is that cultural production is driven back inside the mind resulting in a search for a historical past through pop images and stereotypes. © MCB UP Limited 2000 Consumer behaviour Post‐modernism Grounded theory One thing...

... of the criticism regarding qualitative research centres on issues of clarity, methodological transgressions, and the mixing of methods without clear justification and explication of “why” and “how”. Offers the example of phenomenology and grounded theory, two methods which are often treated as one. Compares...