... in single-father households. Design/methodology/approach To study consumer socialization processes, this paper develops its insights using grounded theory, deploying qualitative data to develop theory. The data include long interviews with both fathers and their children used to understand the processes...

... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Ghizlane Arifine can be contacted at: ghizlane.arifine@unifr.ch 21 07 2017 06 02 2018 31 10 2018 18 01 2019 Relationship marketing Multi-brand loyalty Thematic analysis Grounded theory Mixed...

... perspective involves predicting probable, preferable and possible futures. Using digital and face-to-face data collection methods, health-care professionals, academics and patients were asked about their perspectives and expectations of health care’s future. Using grounded theory, responses were analyzed...

... of this interface to corporate marketing scholars and practitioners alike. Design/methodology/approach This article adopts a grounded theory methodology and is informed by three in depth case studies undertaken among three building societies (mutuals) operating within the British Financial Services Industry...

...Nicholas J. Ashill; Mark Frederikson; John Davies Using grounded theory, the authors present an inductive model of strategic marketing planning (SMP) which extends the domain of the marketing planning literature. Based on a field investigation of four large organisations drawn from a single...

... are then discussed in relation to theoretical and managerial implications. © MCB UP Limited 2000 Consumer behaviour Post‐modernism Grounded theory One perspective used to explain the phenomena of present day consumption, and in this case the current emphasis on nostalgic heritage products...

... of the criticism regarding qualitative research centres on issues of clarity, methodological transgressions, and the mixing of methods without clear justification and explication of “why” and “how”. Offers the example of phenomenology and grounded theory, two methods which are often treated as one. Compares...