Keywords: Habit strength
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Journal Articles
European Journal of Marketing (2013) 47 (1-2): 303–323.
Published: 08 February 2013
...Svein Ottar Olsen; Ana Alina Tudoran; Karen Brunsø; Wim Verbeke Purpose This study aims to address the role of habit strength in explaining loyalty behaviour. Design/methodology/approach The study uses 2,063 consumers' data from a survey in Denmark and Spain, and multigroup structural equation...

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